Shoco Oil’s Sponsored Athlete
In an electrifying debut professional rodeo year, Keenan Hayes, sponsored Shoco Oil athlete, etched his name in rodeo history by triumphing at the 2023 PRCA National Finals Rodeo. His remarkable victory not only secured the PRCA Bareback Riding World Championship but also marked a groundbreaking achievement as the first cowboy to claim this title in their debut professional season.
Hailing from Colorado, Hayes didn’t just clinch a win—he shattered records. His stellar performance included a pivotal moment in round 10, where he rode to an incredible 90 points and set a PCRA record with an astounding 57 rides of 85 points or more. Keenan set a PRCA Bareback Riding single season earnings record with $434,050 which was previously set by Clayton Biglow with $425,843 in 2019.
Shoco Oil Inc. proudly sponsors this remarkable athlete, whose extraordinary season included winning 17 rodeos and triumphing in an impressive 24 Go-Rounds. Hayes’ groundbreaking success sets a new standard for years to come and we are excited to see what 2024 holds for this PRCA Bareback Riding World Champion.